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The Triple Bottom Line
4m 26s
Paul Dolan, Master Winemaker in Healdsburg, California, formerly of Fetzer Vineyards, was a conventional grape grower and winemaker when he saw the possibility for truly changing industry practices through sustainability. He transitioned to organic, sustainable production methods and completely transformed his operations, including reducing waste by 97%, implementing social programs for his employees, etc. and became a leader and visionary for the agriculture and food industries.